'Safety starts with you', has been developed in response to alarming statistics about workplace injuries and illnesses in NSW.
The campaign includes paid advertising across a mix of media, as well as experiential activities such as radio competitions.
The campaign’s full tag line is ‘No matter what you do, safety starts with you’.
The campaign is an outcome of SafeWork NSW’s Work Health and Safety Roadmap for NSW 2022, which aims to reduce workplace fatalities by 20 per cent and serious injuries and illnesses by 30 per cent.
For more information visit safetystartswithyou.nsw.gov.au or call 13 10 50.
SafeWork’s Safety Starts With You – 60 second TV ads can be viewed on YouTube.